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User experiences for reality

Designing enterprise software is all about workflow. The user experience reflects the way a user thinks. How each person does the job. Yes, design also means color, shape and layout. That's a given. Meaningful UX matches a deep understanding of human psychology with how we as people interact with machines.

Software is not simply what's on the screen. It accounts for the environment, mood and feelings of our customers. Brilliant products understand the contstraints of technology and push boundaries to enable compelling design.

At Border, we are always pursuing "wow" moments. Forever. Never satisfied.

Aaron Martlage

Aaron Martlage

Aaron loves innovative solutions to complex problems. He's a strategist and designer who fights fiercely for great products. His vast experience and focus on process encourages new thinking in others.